Disciplines > CommunicationIntroduction to the Speechmaking Process, 13/e
Ray S. Ross, PhD, Wayne State University |
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| Bookstore Ordering Information - Wholesale Pricing | ||
|---|---|---|
| Book Format | Pricing (net to bookstore) | ISBN |
| Advanced, Downloadable eBook (6-months) | $19.99 | 978-1-60229-790-6 |
| Loose-Leaf, Black & White | $19.99 | 978-1-59602-734-3 |
| Textbook Color edition | $29.99 | 978-1-60229-550-6 |
Description
As in earlier editions, relevant theory and pragmatic student needs have guided the content decision for most of Introduction to the Speechmaking Process. Its basic pedagogical assumption is that students are better served by a "theory and practice" approach than by one that is all practice (or all theory, for that matter). The theory is necessary to power and steer the practice. Likewise, this current edition remains influenced by popular interactionist and social construction views as well as by relevant behavioral/cognitive theories. Its rhetorical roots are also evident in its treatment of ethics, models, and practice. These generalizations from theory to practice, whether cast as rules or laws, have been simplified to facilitate understanding and application for the student. Speaking experience governed by theory, principle, and professional criticism should promote sound communication habits, whatever the setting. This current text, however, also recognizes the importance and influence of technology and, therefore, integrates its understanding and use throughout the book.
eBook ISBN: 9781602297906
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