Global Marketing Management: A Casebook

John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School. Between 2011 and 2013, he was dean of the China Europe International Business School. Between 2001 and 2011, he was senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was dean of London Business School. Before 1998, he was the Sebastian S. Kresge Professor of Marketing and co-chair of the marketing area at Harvard Business School.

Quelch is a long-standing student of global marketing and branding in emerging as well as developed markets. He is the author, co-author, or editor of twenty-five books including All Business Is Local (2011), Greater Good (2008), The Global Market (2004), The New Global Brands (2005), Cases in Advertising and Promotion Management (4th edition, 1996), and The Marketing Challenge of Europe 1992 (2nd edition, 1991). He has published more than fifty articles on marketing and public policy issues in leading management journals such as Harvard Business review, McKinsey Quarterly, and Sloan Management Review.

Quelch serves as a non-executive director of Aramark, the world's second-largest food service and facilities management company. He previously served for twenty-five years as a non-executive director of WPP Group plc, the world's largest marketing services company. He is a member of the International Advisory Board of British-American Business, Inc. He has been a consultant to more than fifty leading firms, including American Airlines, Apple Computer, AT&T, Coca-Cola, Colgate-Palmolive, Fidelity Investments, General Electric, Gillette, Honeywell, IBM, Novartis, Proctor & Gamble, Roche and Samsung.

Quelch was born in London, England, and was educated at Exeter College, Oxford University (BA and MA), the Wharton School of the University of Pennsylvania (MBA), the Harvard School of Public Health (MS), and Harvard Business School (DBA).