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Introduction to the Speechmaking Process

Introduction to the Speechmaking Process

Fifteenth Edition   Leonard, Ross, © 2021, 419 pages

Relevant theory and pragmatic student needs have guided the content decisions for most of Introduction to the Speechmaking Process. This new edition also recognizes the importance and influence of technology and therefore integrates its understanding and use throughout the book.

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This title is available in the following formats.

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ISBN
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(Net Price)
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(Retail Price)
LAB BOOKPlus
Online eBook + Lab
978-1-5178-0562-3
Online eBook + Lab 978-1-5178-0562-3 (9781517805623) $22 $29
Loose Leaf Unbound textbook
978-1-5178-0558-6
Unbound textbook 978-1-5178-0558-6 (9781517805586) $43 $61
TEXTBOOKPlus Loose Leaf + eBook + Lab
978-1-5178-0561-6
Loose Leaf + eBook + Lab 978-1-5178-0561-6 (9781517805616) $50 $71
Soft Cover Bound textbook
978-1-5178-0559-3
Bound textbook 978-1-5178-0559-3 (9781517805593) $153 $217

Supplements

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Instructor Manual
The Instructor's Manual consists of chapter summaries, learning objectives, key terms, chapter and lecture outlines, peer-reviewed articles and YouTube videos, lecture suggestions and classroom activities to better assist you with your teaching curriculum.
PowerPoint Slides
This PowerPoint™ slide set combines figures, tables and text to further illustrate the principles discussed in the text.
Student Lab with 100 Famous Speeches
Students have free access to BVTLab, where they can find multimedia files (text, audio and/or video) for 100 famous speeches.
http://www.bvtlab.com/speeches.php
Exam Bank (Blackboard)
The Blackboard Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions. This file is an archive of per-chapter zipped Blackboard pool files.
Exam Bank (Canvas QTI)
The Canvas QTI Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions. This file is an archive of per-chapter zipped QTI pool files.
Exam Bank (Word)
The Exam Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions.
Quiz Bank (Blackboard)
The Blackboard Quiz Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions. This file is an archive of per-chapter zipped Blackboard pool files.
Quiz Bank (Canvas QTI)
The Canvas QTI Quiz Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions. This file is an archive of per-chapter zipped QTI pool files.
Quiz Bank (Word)
The Quiz Bank contains questions in a variety of formats including multiple choice, true/false, and short answer questions.
Homework Bank (Blackboard)
The Blackboard Homework Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions. This file is an archive of per-chapter zipped Blackboard pool files.
Homework Bank (Canvas QTI)
The Canvas QTI Homework Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions. This file is an archive of per-chapter zipped QTI pool files.
Homework Bank (Word)
The Homework Bank contains questions in a variety of formats including multiple choice, true/false, and short answer questions.

Excerpts

The available Excerpts are listed below:


About the Authors

Raymond Ross person
Raymond S. Ross, Ph.D. was Professor Emeritus, Department of Communication, Wayne State University, Detroit, Michigan. Born in Milwaukee, Wisconsin, Professor Ross received his Bachelor of Philosophy and Master of Arts degrees from Marquette University. He earned an interdisciplinary Ph.D. in communication and psychology from Purdue University in 1954.

Dr. Ross is best known for his several, popular college textbooks: Speech Communication, now in its 12th edition; Small Groups in Organizational Settings: Understanding Persuasion, 4th ed.; Essentials of Speech Communication, 2nd ed.; Communication and Interpersonal Relations;; and Relating and Interacting: An Introduction to Interpersonal Communication. His trade book, When Your Number's Up (2005), is a nonfiction novel about his combat experiences in World War II.

Dr. Ross is listed in American Men of Science, Directory of American Scholars, National Register of Scientific Personnel, Who's Who in the Midwest, Contemporary Authors, and Outstanding Educators of America. He was the recipient of a Distinguished Alumni Award from Marquette University and was a Distinguished Visiting Professor at Pepperdine University. He was also a member of many academic and professional organizations, including the National Communication Association and the American Psychological Association.

While at Ohio State University he was appointed Mershon Professor Air Science (AFROTC). For many years Professor Ross was an educational advisor to ROTC programs and the 10th Air Force Reserve. At WSU he was a staff member of the Institute of Industrial Relations, Wayne State University/University of Michigan, where he served as director of executive development programs. He has served as a research, training and communication consultant to numerous government, military, business and industrial firms.

Before Dr. Ross passed away in 2015, he and his wife, Ricky, live in Traverse City, Michigan. They had two sons, Mark and Scott, and a golden retriever named Buddy.

Diana Leonard person
Diana K. Leonard, Ph.D., is Senior Lecturer in the Department of Communication at the University of Arizona, Tucson, Arizona. Born in Tucson, she received her Bachelor of Arts in Psychology from hte University of Arizona, and her Master of Arts in Communication from San Francisco State University. Her focus was on small group communication, cultural studies, and teaching communication. She earned her Ph.D. in Higher Education Organization and Administration from The University of Arizona.

Currently, Dr. Leonard serves as the Director of Public Speaking at The University of Arizona, lecturing for the Introduction to Public Speaking and guiding Graduate Teaching Assistants through their teaching. She also teaches Advanced Public Speaking, Argumentation, Theories of Small Group Communication, and Communication and Conflict. She has taught multiple communication courses throughout her career, including Introduction to Communication; Interpersonal Communication; Communication and Human Interaction; Communication in Fiction, Film and Poetry; Communication Criticism; Communication and Instruction; as well as Introduction to Public Speaking and Introduction to Small Group Communication. Prior to joining the Department of Communication at The University of Arizona, Dr. Leonard taught at various community colleges in the Bay Area, for the Department of Speech Communication at San Francisco State University, and for Northern Arizona University’s Statewide Program.

Her role as faculty advisor for communication majors at The University of Arizona inspired Dr. Leonard toward pursuing her Ph.D. in Higher Education. Determined to understand the impact teachers have on students, she studied influences on students’ decision to transfer from a two-year institution to a four-year institution. Her dissertation is titled, “Shaping Fuzzy Goals through Teacher-Student Interaction: A Detailed Look at Communication between Community College Faculty and Transfer Students.” She is a contributing author to Public Speaking for the Curious: Why Study Public Speaking? (The Curious Academic Publishing, 2015) and coauthor of the third edition of The Pursuit of Possible Truth: A Primer on Argument (Kendall Hunt, 2020) with Dr. Michael Dues and Dr. Mary Brown.

Dr. Leonard leads communication-training seminars and also consults for private clients and organizations in decision-making processes, communication strategies, and presentation skills. In her free time, she tends to her farm animals, including chickens, goats, a horse, three dogs, a tortoise, and—of course—treasures time with her spouse, family, and friends.


Description

Good communicators are almost always knowledgeable in the critical areas of the communication process, perception, language, logical thinking, and presentation. Introduction to the Speechmaking Process addresses all of these important areas and relates them eclectically to effective and responsible public speaking.

The most important educational goals of this book are:
  • To help students become effective critical thinkers, language users, organizers, and ethical purveyors of informative and persuasive messages.
  • To help students learn that receivers are coactive participants in the communication process who affectively, cognitively, and/or behaviorally respond to and “cocreate” messages.
  • To help students understand that meaning is heavily dependent on one’s experience and the realities their social constructions allow.
  • To help students transfer the communication fundamentals learned from public speaking to all other forms of communication.
New to This Edition
1. We have added a full chapter, The Confident and Ethical Speaker, to guide students toward dealing with communication apprehension as well as offer a thorough explanation of what it means to be an honest and ethical speaker. In both areas, we present theory while also providing clear practical steps that students can take to increase their confidence and integrity as public speakers.

2. The year of this publication marks a trying time in our country with the arrival of COVID-19. Many colleges across the country moved to an online format, and speech classes were among the courses affected. Recognizing that, however long the pandemic lasts, online learning is here to stay, we added a number of vignettes throughout the text regarding important points to consider when becoming an online student and presenting speeches online. We refer to these vignettes as Considerations.

3. The chapter on research has been updated to address typical student approaches to researching their speech and to facilitate the student who may no longer be able to do research in a brick-and-mortar library.

4. We have chosen to split the two chapters of persuasion and logical thinking into three related but distinct chapters: The Process of Persuasion, which lays out the theory of persuasion including influence, motivation, and attitude as well as introducing and discussing Aristotle’s three proofs; Speeches to Persuade, which provides an explanation of the types of speeches and provides specific organizational structures with examples as well as discussing the special ethical considerations in persuasion; and Logical Reasoning and Argument, which provides a deeper understanding into logical reasoning patterns and fallacies.

5. The final chapter has been completely rewritten to provide a stronger introduction to group communication and address the experiences students will encounter when working in groups. The chapter closes with presentation guidelines that briefly summarize the speaking skills taught throughout this text.

6. Major critical thinking elements are still a main focus in the chapter on persuasion, which will assist the student in designing and evaluating arguments. However, the practical skills taught throughout this book contribute to personal critical thinking development.

7. The Learning Projects have proved to be useful for instructors, so they remain in the Online Instructor Resource Manual. This should continue to facilitate the instructor in choosing particular chapter assignments for their students while reducing the size of the text, thus working toward maintaining a low-priced textbook.

8. At the suggestion of review, we have continued to bold important terms, providing the definition, and have added to the glossary of terms at the end of each chapter and in the back of the text to be more helpful for the student.

9. On a visual note, we have updated much of the supporting visual content and have provided an easier-to-read layout, with speech example insets rather than having them integrated within the text. We believe this will be much more appealing to the reader.

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