Skip to main content Skip to textbook navigation Skip to book list Skip to sitemap Skip to the student site Skip to the instructor site Skip to bvt lab

Scroll to top

Home

Social Psychology

Social Psychology

Ninth Edition   Franzoi, Oswald, © 2025, 710 pages

Social Psychology emphasizes a core concept in social psychology: the self. The concept of social living is at the heart of this book, and it reflects the orientation of social psychology in the twenty-first century.

Request Examination Copy Test Drive LAB Book

Popular Formats (with student pricing)

eBook
LAB BOOKPlus
$26
(after 10%-off coupon)
keyboard_arrow_down keyboard_arrow_up

For 10% off LAB BOOK price, use coupon code LB10 at the checkout at www.BVTLabBook.com.

LAB BOOKPlus
($26 to student)

This format includes our LAB BOOK Platform, providing a web-based eBook with fully integrated lab and study resources.

  • Built-in comprehension questions
  • Notes and highlighting
  • Interactive and multi-media components
  • Integrated Lab providing:
    • Student study resources
    • Homework assignments (auto-graded)
Keep reading
Traditional Print
Traditional Print
...with
LAB BOOKPlus
$87
$102
keyboard_arrow_down keyboard_arrow_up

Traditional Print

Our traditional print version of this textbook is available in the following formats:

  • Loose-leaf textbook ($87)
  • TEXTBOOKplus [Loose Leaf / online eBook / downloadable eBook / Lab] ($102)
  • Soft cover, perfect bound ($311)

See Prices and ISBNs for bookstore pricing.

Keep reading

Prices and ISBNs

This title is available in the following formats.

Product Description
ISBN
Description ISBN Bookstore
(Net Price)
Student
(Retail Price)
LAB BOOKPlus
Online eBook + Lab
978-1-5178-1637-7
Online eBook + Lab 978-1-5178-1637-7 (9781517816377) $22 $29
Loose Leaf Unbound textbook
978-1-5178-1633-9
Unbound textbook 978-1-5178-1633-9 (9781517816339) $61 $87
TEXTBOOKPlus Loose Leaf + eBook + Lab
978-1-5178-1636-0
Loose Leaf + eBook + Lab 978-1-5178-1636-0 (9781517816360) $72 $102
Soft Cover Bound textbook
978-1-5178-1634-6
Bound textbook 978-1-5178-1634-6 (9781517816346) $219 $311

Supplements

The available Supplements are listed below:

Click here to access ancillaries   save_alt
Instant Access (and Coupons)

All students can have free Instant Access to an eBook for the first two weeks of class while they procure their textbook. They will also receive a 10%-off coupon valid at the BVT web store for the best possible price. Get instant access codes here.

Instructor's Manual
The Instructor's Manual consists of chapter summaries, learning objectives, key terms, chapter and lecture outlines, peer-reviewed articles and YouTube videos, lecture suggestions and classroom activities to better assist you with your teaching curriculum.
Powerpoint Slides
This PowerPoint™ slide set combines figures, tables, and text to further illustrate the principles discussed in the text.
Exam Bank (Blackboard)
The Blackboard Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions. This file is an archive of per-chapter zipped Blackboard pool files.
Quiz Bank (Blackboard)
The Blackboard Quiz Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions. This file is an archive of per-chapter zipped Blackboard pool files.
Homework Bank (Blackboard)
The Blackboard Homework Bank contains questions in a variety of formats including multiple choice, true/false, and short answer questions. This file is an archive of per-chapter zipped Blackboard pool files.
Exam Bank (Canvas QTI)
The Canvas QTI Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions. This file is an archive of per-chapter zipped Canvas QTI pool files.
Quiz Bank (Canvas QTI)
The Canvas QTI Quiz Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions. This file is an archive of per-chapter zipped Canvas QTI pool files.
Homework Bank (Canvas QTI)
The Canvas QTI Homework Bank contains questions in a variety of formats including multiple choice, true/false, and short answer questions. This file is an archive of per-chapter zipped Canvas QTI pool files.
Exam Bank (Word)
The Exam Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions.
Quiz Bank (Word)
The Quiz Bank contains questions in a variety of formats including multiple choice, true/false, and short answer questions.
Homework Bank (Word)
The Homework Bank contains questions in a variety of formats including multiple choice, true/false, and short answer questions.

Excerpts

The available Excerpts are listed below:


About the Authors

Stephen Franzoi person
Stephen L. Franzoi is Professor Emeritus in the Psychology Department at Marquette University in Milwaukee, Wisconsin. He received his BS in both psychology and sociology from Western Michigan University, his PhD in psychology from the University of California at Davis, and was a postdoctoral fellow in the Self Program at Indiana University. Professor Franzoi taught both undergraduate and graduate courses in social psychology and in 2013 was honored with the Marquette University Teaching Excellence Award. During his career, he has served as assistant editor of Social Psychology Quarterly and associate editor of Social Problems, and his own research has been published in a number of places, including Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Psychology of Women Quarterly, American Sociological Review, Journal of Research in Personality, Sex Roles, and Journal of Personality. Dr. Franzoi’s primary research investigates the impact of gender on body esteem, and he has discussed his work in such media outlets as the New York Times, USA Today, National Public Radio, and the Oprah Winfrey Show. In his spare time, Dr. Franzoi enjoys relaxing and traveling with his family and friends, bicycling, and making wine.
Debra Oswald person
Debra L. Oswald is a professor in the Psychology Department at Marquette University in Milwaukee, Wisconsin. She received her BA in psychology at the College of Saint Scholastica in Duluth, Minnesota, her PhD in social psychology at Saint Louis University, and completed a postdoctoral fellowship in quantitative psychology at the University of Illinois. Professor Oswald enjoys teaching courses in social psychology, psychology of gender roles, psychology of prejudice, and statistics. Dr. Oswald strongly supports Kurt Lewin’s notion that “there is nothing so practical as a good theory” and through her research she seeks to better understand a variety of socially important topics by applying social psychology theories. Topics she has studied include friendships, sexual coercion, stereotypes, and discrimination. These papers have been published in journals such as Sex Roles, Psychology of Women Quarterly, Journal of Social Issues, Analyses of Social Issues and Public Policy, Psychology of Sexual Orientation and Gender Diversity, Journal of Women’s Health, and Journal of Interpersonal Violence. Her current research is supported by the National Institute of Mental Health and focuses on understanding the health implications of women’s experiences with gender-based discrimination. Dr. Oswald enjoys spending time with her spouse, Doug, and their three children (Evan, Millie, and William). They can be found hiking, fishing, and canoeing in the many beautiful Wisconsin State Parks during the summer and traveling to warmer locations to escape the cold winters.

Description

The Story of Social Psychology

We continue to recognize the importance of having a good story to tell. Fortunately, social psychology is a dynamic science consisting of many fascinating stories. These “scientific stories” form the basis of this text, and our goal as instructors and textbook authors is to emphasize the process of research in social psychology: to engage students in an exploration of how what we know about social psychology has evolved, to put students in the mindset of the social psychologists who have left their mark on the field. Together, we explore the stories behind these classic and contemporary studies.

We also encourage students to tell their own stories and to connect their own lives to the concepts in this course through Self/Social Connection Exercises. These exercises contain self-report questionnaires currently being used by researchers in studies that are discussed in the textbook, and students are encouraged to further consider how this text material relates to their own lives. Thus, as students learn about various social psychological theories and relevant research findings, they also learn something about themselves.

The Self: An Integrated Theme

Social psychology is sometimes described as a scientific discipline consisting of loosely connected research topics with no “grand theory” to connect everything. Although we have no single theory that neatly packages social psychology for our students, we emphasize a core concept in social psychology: the self. Social psychology is the study of how the individual, as a self, interacts with the social world. As selves we become active agents in our social world, not only defining reality but also anticipating the future and often changing our behavior to be in line with the anticipated reality. This essential fact of social living has always been at the heart of this book, and it reflects the orientation of social psychology in the 21st century. We end each chapter with a discussion of how these theories and studies “fit” into our overall understanding of social behavior.

Emphasizing Social Psychology’s Research Basis

Often we hear from instructors that students enter the course assuming that social psychology is “just plain common sense.” It’s a common goal among most social psychology instructors to emphasize that social psychology is research based and relies heavily on the experimental method. With this common goal in mind, we emphasize research methods throughout the book. This includes an in-depth review of the scientific process and research methods commonly used in social psychology (Chapter 2). We discuss the replication crisis in the field, as well as highlight best practices for making scientifically valid conclusions. Throughout the text we have sought to present some of the newest “cutting edge” research findings alongside the classic studies to provide students with an appreciation for the history of the theories and discipline.

Applications of Social Psychology

In this 9th edition we integrate the newest social psychological research, with an emphasis on understanding important world events and social issues, so that students can better understand the relevance of social psychology in their everyday lives. We updated many of the Applications sections at the ends of Chapters 3–12 in order to demonstrate how the theories and research in a particular area of social psychology can be applied to real-world settings. We have also updated the Critical Thinking questions that are integrated throughout the chapters and require students to apply theories and concepts covered in that chapter section to answer questions relevant to their lives. The questions, many of which are new, are either inserted in the captions of figures, tables, and photos, or are displayed in prominent critical thinking sidebars. Answers to the former can be found in the chapter, while the end-of-book appendix offers possible answers to the latter.

Expanding Awareness of the Diversity of Social Experiences

As we revised the textbook, we were mindful that the research we used to update this edition was conducted by researchers who were diverse in their identities, nationalities, and methodological focus, as well as included diverse samples under investigation. We hope this provides a more complete understanding of the social experience of all people. We also revised the textbook to follow the updated American Psychological Association’s guidelines for inclusive writing. As in previous editions, coverage of diversity issues and cultural analysis is fully integrated within each chapter, rather than treated as a separate boxed insert or separate chapter. Throughout the textbook we consider how people from individualist and collectivist cultures respond to similar social situations, helping students to understand the richness and flexibility of social life.



xs
sm
md
lg
xl
Support

Whether you are a long-term client of ours, or are adopting one of our textbooks for the first time, we are here to help. To get you started, here is a simple 7-point guide to setting up and running your online class with a BVT textbook.

Guide to Running an Online Class using BVT's LAB BOOK Platform
Step 1.   Adopt the LAB BOOK format of a BVT Textbook (see available titles). Step 2.   Put an Instant Access link in your LMS to get your students started on day-one. Step 3.   Take advantage of the built-in LAB BOOK homework assignments. Step 4.   Pick and choose from the classroom tools you want to use. Step 5.   Set up quizzes and exams if you want (with our help), or use what you already have in your LMS. Step 6.   Transfer your grades at the end of semester, or have us hook up a full LMS integration. Step 7.   Call us during office hours and speak to a live person whenever you want.