Introduction to the Speechmaking Process
Fourteenth Edition Leonard, Ross, © 2012, 472 pages
Relevant theory and pragmatic student needs have guided the content decisions for most of Introduction to the Speechmaking Process. This new edition also recognizes the importance and influence of technology and therefore integrates its understanding and use throughout the book.
Request Examination Copy Test Drive LAB BookPopular Formats (with student pricing)

For 10% off LAB BOOK price, use coupon code LB10 at the checkout at www.BVTLabBook.com.
LAB BOOKPlus ($26 to student)
This format includes our LAB BOOK Platform, providing a web-based eBook with fully integrated lab and study resources.
- Built-in comprehension questions
- Notes and highlighting
- Interactive and multi-media components
- Integrated Lab providing:
- Student study resources
- Homework assignments (auto-graded)

Traditional Print
Our traditional print version of this textbook is available in the following formats:
- Loose-leaf textbook ($55)
- TEXTBOOKplus [Loose Leaf / online eBook / downloadable eBook / Lab] ($65)
- Soft cover, perfect bound ($202)
See Prices and ISBNs for bookstore pricing.
Prices and ISBNs
This title is available in the following formats.
Product
Description ISBN |
Description | ISBN | Bookstore (Net Price) |
Student (Retail Price) |
LAB BOOKPlus
Online eBook + Lab978-1-5178-0364-3 |
Online eBook + Lab | 978-1-5178-0364-3 (9781517803643) | $22 | $29 |
Loose Leaf
Unbound textbook 978-1-61882-003-7 |
Unbound textbook | 978-1-61882-003-7 (9781618820037) | $39 | $55 |
TEXTBOOKPlus
Loose Leaf + eBook + Lab 978-1-61882-595-7 |
Loose Leaf + eBook + Lab | 978-1-61882-595-7 (9781618825957) | $46 | $65 |
Soft Cover
Bound textbook 978-1-61882-009-9 |
Bound textbook | 978-1-61882-009-9 (9781618820099) | $142 | $202 |
Supplements
The available Supplements are listed below:
Click here to access ancillaries save_altInstant Access (and Coupons)
All students can have free Instant Access to an eBook for the first two weeks of class while they procure their textbook. They will also receive a 10%-off coupon valid at the BVT web store for the best possible price. Get instant access codes here.
Intructor's Manual
Instructors can download an Instructor's Manual containing a variety of pedagogical tools.Exam Bank
The Exam Bank contains multiple choice and true/false questions.Student Lab with 100 Famous Speeches
Students have free access to BVTLab, where they can find multimedia files (text, audio and/or video) for 100 famous speeches.http://www.bvtlab.com/speeches.php
Online Course Management Software
Use our online course management software to create randomly-generated tests which can be downloaded directly into your course management software, such as Blackboard, Web CT, Desire 2 Learn, and E Learning.For your students
BVT Publishing is pleased to now introduce a website, BVTLab, that is dedicated specifically to your students' academic success, including free and premium practice quizzes and access to the eBook for this text.Test Bank (Blackboard)
The Test Bank contains questions multiple choice and true/false. This file is an archive of per-chapter zipped Blackboard pool files.Power Point Slides
This PowerPoint™ slide set combines figures, tables and text to further illustrate the principles discussed in the text.Excerpts
The available Excerpts are listed below:
Description
As in earlier editions, relevant theory and pragmatic student needs have guided the content decision for most of Introduction to the Speechmaking Process. Its basic pedagogical assumption is that students are better served by a "theory and practice" approach than by one that is all practice (or all theory, for that matter). The theory is necessary to power and steer the practice. Likewise, this current edition remains influenced by popular interactionist and social construction views as well as by relevant behavioral/cognitive theories. Its rhetorical roots are also evident in its treatment of ethics, models, and practice. These generalizations from theory to practice, whether cast as rules or laws, have been simplified to facilitate understanding and application for the student. Speaking experience governed by theory, principle, and professional criticism should promote sound communication habits, whatever the setting. This current text, however, also recognizes the importance and influence of technology and, therefore, integrates its understanding and use throughout the book.
This text has undergone significant updates, including the following:
- The Learning Projects have been moved to the Online Instructor Resource Manual. This will facilitate the easy selection of chapter assignments for your students, while reducing the size of the physical text, thus maintaining an affordably priced textbook.
- Many of the critical thinking elements from the chapter on language have been incorporated into the chapter on Persuasion. This will aid in conceptual continuity for the student and facilitate easier usage of the textbook by the instructor.
- The chapter on Language Habits has been moved to later in the book, in order to allow students to focus on the pragmatics of dealing with speech apprehension, topic selection, research and the development of outlines, before delving deeper into meanings, intentions, usage and appropriateness.
- Definitions of terms have been made more accessible, by bolding important terms, providing the definition, and including an additional glossary of terms in the back of the text.
- Headings have been changed, to be more consistent throughout the text, offering a stronger organizational model for your students.