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Introduction to the Speechmaking Process

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Introduction to the Speechmaking Process

Fourteenth Edition   Leonard, Ross, © 2012, 472 pages

Relevant theory and pragmatic student needs have guided the content decisions for most of Introduction to the Speechmaking Process. This new edition also recognizes the importance and influence of technology and therefore integrates its understanding and use throughout the book.

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978-1-5178-0364-3 		Online eBook + Lab 978-1-5178-0364-3 (9781517803643) $22 $29
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Intructor's Manual
Instructors can download an Instructor's Manual containing a variety of pedagogical tools.
Exam Bank
The Exam Bank contains multiple choice and true/false questions.
Student Lab with 100 Famous Speeches
Students have free access to BVTLab, where they can find multimedia files (text, audio and/or video) for 100 famous speeches.
http://www.bvtlab.com/speeches.php
Online Course Management Software
Use our online course management software to create randomly-generated tests which can be downloaded directly into your course management software, such as Blackboard, Web CT, Desire 2 Learn, and E Learning.
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Test Bank (Blackboard)
The Test Bank contains questions multiple choice and true/false. This file is an archive of per-chapter zipped Blackboard pool files.
Power Point Slides
This PowerPoint™ slide set combines figures, tables and text to further illustrate the principles discussed in the text.

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About the Authors

Raymond Ross person
Raymond S. Ross, Ph.D. was Professor Emeritus, Department of Communication, Wayne State University, Detroit, Michigan. Born in Milwaukee, Wisconsin, Professor Ross received his Bachelor of Philosophy and Master of Arts degrees from Marquette University. He earned an interdisciplinary Ph.D. in communication and psychology from Purdue University in 1954.

Dr. Ross is best known for his several, popular college textbooks: Speech Communication, now in its 12th edition; Small Groups in Organizational Settings: Understanding Persuasion, 4th ed.; Essentials of Speech Communication, 2nd ed.; Communication and Interpersonal Relations;; and Relating and Interacting: An Introduction to Interpersonal Communication. His trade book, When Your Number's Up (2005), is a nonfiction novel about his combat experiences in World War II.

Dr. Ross is listed in American Men of Science, Directory of American Scholars, National Register of Scientific Personnel, Who's Who in the Midwest, Contemporary Authors, and Outstanding Educators of America. He was the recipient of a Distinguished Alumni Award from Marquette University and was a Distinguished Visiting Professor at Pepperdine University. He was also a member of many academic and professional organizations, including the National Communication Association and the American Psychological Association.

While at Ohio State University he was appointed Mershon Professor Air Science (AFROTC). For many years Professor Ross was an educational advisor to ROTC programs and the 10th Air Force Reserve. At WSU he was a staff member of the Institute of Industrial Relations, Wayne State University/University of Michigan, where he served as director of executive development programs. He has served as a research, training and communication consultant to numerous government, military, business and industrial firms.

Before Dr. Ross passed away in 2015, he and his wife, Ricky, live in Traverse City, Michigan. They had two sons, Mark and Scott, and a golden retriever named Buddy.

Diana Leonard person
Diana K. Leonard, Ph.D., is Senior Lecturer in the Department of Communication at the University of Arizona, Tucson, Arizona. Born in Tucson, she received her Bachelor of Arts in Psychology from hte University of Arizona, and her Master of Arts in Communication from San Francisco State University. Her focus was on small group communication, cultural studies, and teaching communication. She earned her Ph.D. in Higher Education Organization and Administration from The University of Arizona.

Currently, Dr. Leonard serves as the Director of Public Speaking at The University of Arizona, lecturing for the Introduction to Public Speaking and guiding Graduate Teaching Assistants through their teaching. She also teaches Advanced Public Speaking, Argumentation, Theories of Small Group Communication, and Communication and Conflict. She has taught multiple communication courses throughout her career, including Introduction to Communication; Interpersonal Communication; Communication and Human Interaction; Communication in Fiction, Film and Poetry; Communication Criticism; Communication and Instruction; as well as Introduction to Public Speaking and Introduction to Small Group Communication. Prior to joining the Department of Communication at The University of Arizona, Dr. Leonard taught at various community colleges in the Bay Area, for the Department of Speech Communication at San Francisco State University, and for Northern Arizona University’s Statewide Program.

Her role as faculty advisor for communication majors at The University of Arizona inspired Dr. Leonard toward pursuing her Ph.D. in Higher Education. Determined to understand the impact teachers have on students, she studied influences on students’ decision to transfer from a two-year institution to a four-year institution. Her dissertation is titled, “Shaping Fuzzy Goals through Teacher-Student Interaction: A Detailed Look at Communication between Community College Faculty and Transfer Students.” She is a contributing author to Public Speaking for the Curious: Why Study Public Speaking? (The Curious Academic Publishing, 2015) and coauthor of the third edition of The Pursuit of Possible Truth: A Primer on Argument (Kendall Hunt, 2020) with Dr. Michael Dues and Dr. Mary Brown.

Dr. Leonard leads communication-training seminars and also consults for private clients and organizations in decision-making processes, communication strategies, and presentation skills. In her free time, she tends to her farm animals, including chickens, goats, a horse, three dogs, a tortoise, and—of course—treasures time with her spouse, family, and friends.


Description

As in earlier editions, relevant theory and pragmatic student needs have guided the content decision for most of Introduction to the Speechmaking Process. Its basic pedagogical assumption is that students are better served by a "theory and practice" approach than by one that is all practice (or all theory, for that matter). The theory is necessary to power and steer the practice. Likewise, this current edition remains influenced by popular interactionist and social construction views as well as by relevant behavioral/cognitive theories. Its rhetorical roots are also evident in its treatment of ethics, models, and practice. These generalizations from theory to practice, whether cast as rules or laws, have been simplified to facilitate understanding and application for the student. Speaking experience governed by theory, principle, and professional criticism should promote sound communication habits, whatever the setting. This current text, however, also recognizes the importance and influence of technology and, therefore, integrates its understanding and use throughout the book.

This text has undergone significant updates, including the following:

  • The Learning Projects have been moved to the Online Instructor Resource Manual. This will facilitate the easy selection of chapter assignments for your students, while reducing the size of the physical text, thus maintaining an affordably priced textbook.
  • Many of the critical thinking elements from the chapter on language have been incorporated into the chapter on Persuasion. This will aid in conceptual continuity for the student and facilitate easier usage of the textbook by the instructor.
  • The chapter on Language Habits has been moved to later in the book, in order to allow students to focus on the pragmatics of dealing with speech apprehension, topic selection, research and the development of outlines, before delving deeper into meanings, intentions, usage and appropriateness.
  • Definitions of terms have been made more accessible, by bolding important terms, providing the definition, and including an additional glossary of terms in the back of the text.
  • Headings have been changed, to be more consistent throughout the text, offering a stronger organizational model for your students.


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